An immersion into the soul of the Old West

Jackson Town Square is not just a square; it is the beating heart of a town that honors its Old West roots with every corner, every event and every story told. Surrounded by majestic mountains and clean air, the square is a gathering place where tourists and locals converge for festivals, craft markets and outdoor concerts, especially during the summer when the calendar is filled with activities that showcase Wyoming's culture and traditions.

Just steps away, The Million Dollar Cowboy Bar invites for an authentic experience. Its rustic yet vibrant atmosphere, with its iconic saddle stools, creates the perfect setting to enjoy live country music, a genre that feels right at home here. The music lineup ranges from talented local musicians to established artists who keep the essence of Western tunes alive.

Flavors that tell stories

The cuisine at the bar is a reflection of the region: hearty, authentic dishes that pay homage to local game and ingredients. Try the grilled bison, a local classic, or enjoy smoked ribs that melt in your mouth, accompanied by traditional sides such as sweet corn and coleslaw. For lovers of intense flavors, you can't miss a good local craft beer or a classic cocktail made with whiskey from the region, such as the famous "Wyoming Mule", a local version of the Moscow Mule with a twist.

Stories and legends in every sip

It is said that the name of the bar comes from a bet among its founders, who claimed that their bar was worth a million dollars thanks to its authenticity and spirit. Among anecdotes, it is said that some rodeo and western movie legends have spent memorable nights here, imbuing the atmosphere with an almost mystical aura.

A corner for all the senses

To visit Jackson and its Town Square, along with The Million Dollar Cowboy Bar, is to immerse yourself in a multi-sensory experience: the view of the Teton Mountains, the aroma of wood and barbecue smoke, the unmistakable sound of a country guitar, and the unique taste of a well-prepared drink. All of which makes this destination a must stop for those seeking more than sightseeing, an authentic connection to the history and culture of the American West.